What is Avon UK?
Avon is an official county located in the West of England. Its main cities are Bristol and Bath. The name derives from the River Avon.
Avon is among the world's biggest direct sales companies, with six million women seeing an Avon brochure every three weeks. Their multi-billion-dollar products can be purchased through their global army.
It was established in 1886.
Avon is the fourth-largest beauty business. It has 6.5 million representatives located across 100 countries. Avon's corporate culture and product offerings reflect its ethos of women for women. Its logo, for instance includes pink shades and mother-of-pearl, which reflect femininity. All letters, excluding the "n" are displayed in capital letters to emphasise their importance and strength.
David McConnell founded the company in 1886. He was a traveler book salesman who noticed that women customers, often housewives at home in the afternoon were more interested in the free perfume samples he offered them. He hired them as his sales representatives and the Avon company was born.
Today, Avon is one of the biggest cosmetics companies in the world and a household name in many countries. It is known for its charitable efforts, including campaigns to end the issue of gender violence and breast cancer. It also is a leader in environmental issues with its own dedicated sustainability group.
The founder of Avon believed in the importance of empowerment of women. This was a revolutionary idea at the time, when women were expected to stay home and care for their families. Avon's model of business gave them the opportunity to earn their own incomes and make a personal breakthrough. Avon is still led by a strong woman, Angela Cretu. She is responsible for the business operations outside Latin America and oversees the global brand.
The company specifically designed for women.
AVON is a brand that puts food on the table and mascara on the lashes. It's the company that fights wrinkles on one hand and breast cancer with the other, and that understands the importance of having a perfect lip but still opens its mouth to speak against domestic violence and women's financial independence. It's the one that supports 6 million Representatives worldwide.
David H McConnell founded the company in 1886 as a method provide women with financial freedom. Today, the company is an industry leader in the cosmetics industry and is among the oldest direct sales organisations in the world. It has over 130 years of experience. Despite its age, it's at the forefront of modern beauty and social selling, with a huge range of products that include cosmetics, fragrance, cosmetics as well as fashion jewellery and accessories including lingerie, home and personal care.
Instead of being a retailer that focuses on traditional outlets, the company's five million Representatives (or “Reps”) sell their products directly to the customer, face-to-face or online, developing relationships as they go along. This is a strategy that has endured time and allows parents, mums, students and young entrepreneurs as well as retirees to work from home while earning according to their own schedules. This model is more applicable than ever as the epidemic changes the way we work. The latest AVON campaign highlights various female role models. From an London beatboxer, to an art restorer and an astronomer. All of them embrace their own power.
Take advantage of your power
For over 135 years Avon has stood for advancement for women, encouraging people of all ages to run their own business and earn a salary that is flexible. The legacy of the brand continues with its famous earnings opportunity, allowing mums, students and young entrepreneurs to control their own destiny. Avon is also recognized for helping women embrace their inner strength and confidence through its "Ding Dong, Avon calling' catchphrase.
The brand's new 'Embrace your Power' global platform, visual identity, creative approach and integrated campaign was created in collaboration with Wunderman Thompson UK and is based on the premise that each woman is born with the power to be who she is, but gender inequality stifles the potential of women. Avon is determined to recognize these strengths by helping women attain financial independence, bringing them together through a community that loves beauty and providing aspirational beauty items at a price that is irresistible which is essential considering the rising cost of living.
Additionally, the brand has launched on Amazon for the first time in the UK to further expand its omnichannel strategy and reach a wider audience. Amazon offers more than 300 Avon skincare and beauty products and the option of ordering through an Avon representative in person or via the internet.
Since the campaign's launch Avon's Awareness Score, which gauges the sentiment of consumers towards thousands of brands every single day - has increased by four percentage points among Britons who are over 50.
Be a supporter of causes that are important to you
In the beginning, Avon's sales model was driven by a network of distributors, referred to as representatives. One of the company's first representatives was Mrs. P.F.E Albee of Winchester who became a role model for the Avon Representatives we know today. She was a pioneer in providing women with the opportunity to gain financial independence and earn their own money in a time when women were not even able to vote.
avon current brochure is committed to supporting causes that are important to women, in particular those suffering from domestic violence and breast cancer. Through our Avon Foundation, we promote and aid charitable, scientific, educational and humanitarian efforts around the world, with a particular emphasis on helping women live better lives.
Avon UK donated more than 22 million PS to two domestic violence charities: Refuge and Women's Aid. Avon UK also supported the Refuge campaign 'Four Ways to Speak Out,' which calls for one-third of local authorities in the UK to provide services to women and children to end gender-based violence.
Avon's history has been ingrained in popular culture. The iconic ding-dong avon character was introduced in 1954 and was immortalized by Tim Burton's gothic classic Edward Scissorhands. Avon's image of wholesomeness is seen in the iconic Avon brochure, which has been viewed by more than six million people every week since its launch in 1905.